CAIDAO "财道" is an extract of a proverb meaning "The Road to Prosperity". The below proverb from which it originates captures the spirit of what we represent: energy, ethics and balance. This philosophy begins within our team, is reflected in our product and extends to our partnerships and Clients.
The Chinese proverb Sheng Cai You Dao "生财有道" emphasizes both physical and spiritual well-being at the highest ethical standards while on a path of fortune or wealth. Sheng Cai translates into "generating wealth in high spirits and bursting with life" and Dao simply means "road". Dao is the same word as in Daoism (Taoism), which represents the balance of yin and yang, fortune and a life eternal. It is also translated as "The Way".